OUR MARKETING FEATURES - BRIDE AND ROSE
Our Marketing Features
Marketing Support is one of the key features of Bride and Rose.
We invested a substantial amount of pie in Marketing. We spend on bridal fairs, magazine publications, influencers, advertorials, E-commerce, and SEO(Search Engine Optimization). Reach a larger audience and get free advertisements on our websites, social media, and other partner advertising companies!
"Naghahanap nga ako talaga ng ganyan. Kailangan ko nga ng ganyan eh. Dyaan ako mahina, sa social media (digital marketing) at influencers, influencers na yan, yan ang weakness ko"- Randy Lazaro, Event Stylist
PUBLICATIONS Wedding is a once in a lifetime celebration; that’s why many brides are gaga over it, and they will buy any essentials and spend time in different social media to gather inspirations. And that includes magazines. That’s why we also invested in magazine publications such as Wedding Essentials - the leading wedding magazine in the Philippines, Asian Dragon Weddings- to target the elites and Chinoy market, and Inspirations by Themes and Motifs as they distribute magazines in the biggest bridal fairs in the country- besides having it available in book stores.
ADVERTORIALS We also invested in advertorials in the biggest wedding blogs, such as the brideandbreakfast.ph and wedding different directories, both international and local. We also have already distributed more than 400+ of Press Releases locally and Internationally.
SOCIAL MEDIA The bride and rose store is not yet done, but we already have the number of followers, and it is unusual for start-up businesses to have these number of followers (2000+ on Pinterest-the leading wedding inspirations website and app, 3000+ Facebook, 2000+ Instagram) even before our launching! And so far, so good!
As of the moment, we have 100+ organic unique visitors daily and this is really a huge count for a start-up!
E-COMMERCE E-commerce is the new era of marketing. Besides selling memberships in our store, We also use Shopify- the leading ECommerce platform to sell memberships via Facebook and Instagram ads. We hired ECommerce experts to study analytics and data so we could market effectively. As of the moment, we have an average of 130 views daily. Our team has projected an average of 500 daily website views, next year 2020.
SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial," or “natural” search results on search engines. SEO is vital because it keeps the search results fair. ... Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. And Bride and Rose just got the best SEO team in the country for getting fast results! Read more here.
INFLUENCERS We invested in influencers. Hiring influencers is the latest trend in digital marketing. Influencers specialize in specific niches. When you target the right influencers, you'll boost your brand's visibility and raise awareness within a relevant market.
Influencers are the kings and queens of content creation; that’s why we chose the best of the bests to market our brand. We have Mega Influencers like Vern and Verniece Enciso, and we also have Micro-Influencers such as Ricio Sandy and some more!
We also have celebrities like Bangs Garcia, who just recently got trended for they are so in love with his husband Lloydi Birchmore that they just had to say 'I Do' thrice! Maika Rivera of Star Magic and Girl Trends, who has a current teleserye “Sandugo” in ABS-CBN, and Bobby Ray Parks- one of the best PBA players. We hired different influencers and celebrities, making sure that we target different soon-to-weds from various niches.
BRIDAL FAIRS We will also be participating in bridal fairs for exposure and to get members in our bride club. We are going to showcase our bookshelves of brand portfolios, and pieces of designer bridal gowns. Imagine the benefit you could get from that without spending thousands for a 2 or 3-day booth!
And guess what? Bridal fair is not new to us! The prototype, Shabby Chic Style Studio, has already been tested at bridal fairs and measured a success. The photo above is in a prototype stage, hence we didn’t spend a lot on it. We just wanted to show the concept of bride and rose as the booth displayed different products and suppliers. When we do Bride and Rose bridal fair, we will surely get a larger booth space and we will use an expensive booth materials. The bridal fair was during one of the biggest bridal fairs- Getting Married Bridal Fair 2019. Learn more about Bride and Rose’s Prototype- Shabby Chic Style Studio here.
100,000 / MONTH MALL FOOT TRAFFIC At bridal fairs, we spend 30,000.00php to 50,000.00 for the 2 to 3 days booth with an average of 5,000 to 10,000 foot traffic.
At Il Terrazzo Mall, we have an average of 100,000 foot traffic per month- Though unlike bridal fairs that all traffic are getting married, having a mall awareness to 100,000 people monthly, is a very powerful tool for word of mouth. We know how word of mouth works, right?
BILLBOARDS We are also going to put advertisements on Led Billboards (EDSA HW 54 | EDSA Boni Ave. | EDSA North Ave. | CCP Roxas Blvd. | Binondo | Mendiola). You know how traffic is there? Yes. Now we don’t have to explain this.